CMA Research

The Numbers Don't Lie

The country shares a deep and abiding love for Country Music. From coast to coast, across income brackets and in big and small towns it is clear that Americans connect with Country and the connection shows in the numbers.

42% of Americans – or about 96 million people are Country Music fans!

Country Consumer Profile

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Gender Breakdown:	Age Breakdown:
Male – 48% Female – 52%	18-34 – 31% 18-49 – 59% 25-54 – 55%

Home and Family Breakdown:

Average Household Income – $74,214
Own Their Own House – 45%
Average Value of Home Owned – $223,839
Average Number of Children in Household – 2.4

Place of Residence:

Reside in A, B or C Counties – 81%

Counry Music Consumer Facts:

Country Music fans comprise 40% of all professional/managerial jobs
Just over one-third (38%) of Hybrid vehicle owners are Country Music fans
Country Music fans spent $18 billion on international travel last year – comprising 36% of total dollars spent on foreign travel
Country Music fans spent $46 billion on domestic travel last year – comprising 47% of total dollars spent on domestic travel
Female fans spent $6.4 billion on beauty products last year – comprising 46% of total sales by women
Male fans spent $19.6 billion on video games last year – comprising 41% of total sales by men
Country Music fans comprise 41% of all adults who tracked investments, traded stocks, bonds, or mutual funds online last year
53% (13.2 million) of Country Music fans barbecue at least once a week.
48% (9.2 million) of Country Music fans entertain friends/family at home 2-3 times per month.
Country Music fans spent $7.4 billion eating at Family Restaurants and Steak Houses in the past 6 months – comprising 46% of total sales.

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